PEC+
Transform PEC's Dated Identity to Reflect Expertise and Innovation
For nearly six decades, Planners and Engineers Collaborative (PEC) stood as a stalwart in the engineering sector, yet its dated identity posed significant challenges. In 2019, the company recognized the urgent need for a modern overhaul. The existing brand failed to attract top talent and lacked the sophistication expected in a competitive landscape. PEC approached Tantrum with a clear directive: revitalize their image to reflect their current leadership and capabilities.
The Power of Plus: Reinventing PEC's Identity
The objective was ambitious: to transform PEC's outdated identity into PEC+, a dynamic emblem of innovation and expertise. The rebrand aimed not only to refresh the company's visual identity but also to redefine its narrative. PEC+ sought to embody the ethos of "The power of plus," symbolizing its commitment to delivering exceptional services that exceed industry standards. The goal was clear: to position PEC+ as a forward-thinking leader in the engineering realm, capable of tackling the most complex challenges with creativity and precision.
A Dynamic Transformation: The New PEC+
With Tantrum's guidance, PEC+ emerged with a vibrant new identity that encapsulated its rich legacy while projecting a bold vision for the future. The company's logo, adorned with the symbol "+," symbolized its comprehensive suite of services and forward momentum. The brand's color palette, anchored by a striking burnt orange hue, commanded attention and set PEC+ apart from its competitors. PEC+ now stood poised to continue its legacy of excellence, armed with a modern identity that resonated with clients, employees, and stakeholders alike.
The Power of Plus
We provide solutions.
Fully integrated services.
The new PEC+ brand identity highlights and reinforces the diverse set of skills that Planners & Engineers Collaborative offers. More than just “planners” or “engineers,” the company offers a fully integrated suite of services.
Solutions that do more.
In the new PEC+ brand identity, elements are in constant motion; shifting, pivoting and converging on each other to illustrate the idea of movement and growth. This creates a visual identity that continuously builds on itself by including repetition of typography
PEC+ Brand Concept
Our intent is to show the strength and range of these skills in combination with each other. This creates a visual identity that continuously builds on itself by including repetition of typography and a focus on the “plus” symbol.
