The Hangar is the official merchandise store of the Dallas Mavericks. The team wanted to elevate their brand expression. In particular, the Mavs wanted to change the customer perception of the team store, moving away from being known just as a retailer of fan gear and repositioning themselves as a lifestyle brand.

Tantrum was asked to serve as a consultant to help them through the creative process. We worked remotely during the planning phase and traveled on-site to assist with the photoshoot and gather assets. This all culminated with the launch of the new website for the team store at the start of the 2018-19 basketball season.

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