Dallas Mavericks

Welcome to the future. A new look for one of the NBA's hottest retail departments.
Dallas Mavericks
Dallas, TX

Elevate the team store.

The team wanted to elevate their brand expression. Tantrum was asked to serve as a consultant to help them through the creative process.


More than fan gear.

In particular, the Mavs wanted to change the customer perception of the team store, moving away from being known just as a retailer of fan gear and repositioning themselves as a lifestyle brand.


New merch. New look.

We worked remotely during the planning phase and traveled on-site to assist with the photoshoot and gather assets. This all culminated with the launch of the new website for the team store at the start of the 2018-19 basketball season.

Game day ready.

Dallas Mavericks

New Mavs Drip

Dallas Mavericks

Dallas Mavs Shop

The official Merchandise Online Store for The Dallas Mavericks, est. 1980. Offering a variety of officially licensed NBA apparel from brands including Nike, ’47 Brand, Mitchell & Ness, Sportiqe and New Era.

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Dallas Mavericks