NBA Basketball Schools
Build a Global Platform with Local Impact
Create a centralized, standalone website for NBA Basketball Schools that clearly communicates the program’s mission, showcases its global footprint, and connects users to individual school locations and partners — all within a scalable Webflow CMS.
Disjointed Experience. Disconnected Regions.
Before our engagement, NBA Basketball Schools content was hidden under the broader NBA Academy site, limiting visibility and consistency. Each region had its own look, message, and materials — with no centralized hub or toolkit. The program needed a single source of truth, one that could unify global efforts without becoming overly rigid or difficult to manage.
One Voice. Many Markets. All Aligned.
We launched a clean, modular Webflow site that now acts as the global landing page for NBA Basketball Schools. The site features an interactive map of program locations, clearly defined brand messaging, and content pathways that direct users to regional experiences. Alongside the site, we delivered a full suite of branded assets — from signage systems to social templates — empowering local partners to stay on brand while connecting with their communities.
A Global Toolkit for a Global Game
Consistency on Every Court
We developed a flexible signage system built to travel. From step-and-repeats to pull-up banners and courtside branding, the toolkit gave NBA Basketball Schools a consistent visual language across any environment — indoor, outdoor, or international. It’s all designed to make the program instantly recognizable, no matter where you’re playing.
A Digital Playbook
To keep partners around the world on the same page, we created a full suite of digital templates — from social graphics and video treatments to web headers and presentation decks. Each asset was built for flexibility but grounded in a cohesive system of typography, iconography, and color. Wherever content is created, the brand stays intact.
