In the spring of 2018 the Atlanta Hawks approached us looking for inspiration for their 2019-2020 City Edition uniform. The team wanted to create something that was iconic and totally unique to Atlanta. If you’ve been to the city, you know that there is no street more ubiquitous than Peachtree. In fact, there are more than 70 roads with the word “Peachtree” in their names.
We passed our inspiration and initial designs for the uniforms to the team. Once the concept was approved internally, they collaborated with Nike, who put their stamp on the final jerseys. The team held several activations around the city to promote the new uniform and the night culminated with a halftime and postgame performance by 2 Chainz.