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Atlanta Dream Rebrand

One City. One Dream.


Atlanta, GA

One City. One Dream.

The new motto of the Atlanta Dream of the Women’s National Basketball Association. The team unveiled its brand identity and new home at the Gateway Center Arena in College Park. This marks the start of a new era, and its first change since its founding in 2008. Tantrum was up for the challenge of helping the Atlanta Dream create their new brand voice and image.

“The new logo is just cool. It’s where our league is going, younger, hipper and more progressive.”

Nicki Collen
Former Head Coach

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