Atlanta Dream Rebrand

The Dream’s new brand is bold and engaging, bringing together key elements of the legacy brand and evolving it to reflect the future of the franchise.
Atlanta Dream
Atlanta, GA
Brand Elements


The rising phoenix symbolizes the city’s rise from the ashes of the Civil War to become a world city.

Brand Elements

Shooting Star

The shooting star ties the Dream back to its roots and is prominent within the formal logo.

Brand Elements


Finally, the basketball represents the game we pour everything we have into each day.

One City. One Dream.

The exciting new primary logo is composed of a combination of icons that relate directly to Atlanta and its history. The phoenix, the shooting star, and the basketball element come together in a badge, creating a commitment to a winning team in an unparalleled city.
Atlanta Dream Rebrand

“The new logo is just cool. It’s where our league is going, younger, hipper and more progressive.”

Nicki Collen
Former Head Coach

A Bold New Brand

Atlanta Dream Rebrand

New arena. New look.

A fresh new logo and color palette will accompany the Dream in their move to the Gateway Center Arena, along with a new court design and updated uniforms to be revealed in advance of the 2020 season.

Honor the past. Nod to the future.

“The Atlanta Dream’s new brand reflects our strong heritage as a city and a team, while looking toward the future,” Dream President and General Manager Chris Sienko said.

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New Marks. New Uniforms.

Designed by Nike for the 2021 season. The Dream's three new uniforms represent Atlanta’s rich and vibrant history, pulling inspiration from the city, the Civil and Human Rights Movement, and the city’s iconic music scene.
Atlanta Dream Rebrand