Headquartered in Atlanta, Georgia, Genesys Health is a revolutionary consultancy that advises businesses on insurance and healthcare. Led by the powerhouse team of Caryn Cook, Tonia Scofield, and Matt Monahan, the principals are inquisitive, bold, and passionate, with hearts to serve and a mission to provide fairness and equity in the healthcare industry and within their clients’ organizations. As their name implies, Genesys aims to be a new beginning for businesses who truly care about the well-being of their employees
This fearless company—with an even more courageous mission—sought a brand that was at once sophisticated and thoughtful while also being timeless and a bit edgy.
The new brand for Genesys Health features a modern font paired with classic patterns and colors. Added touches like a gold emblem, lightning bolt accents, and neon pink details ensure the identity maintains a bit of surprise and embellishment. Because, although the healthcare industry may seem traditional, Genesys Health is anything but.