Legynds BC
Building a Brand Worthy of a Legacy
The goal wasn’t just to create a logo or name—it was to build a belief system. Legynds Basketball Club needed a brand that could live up to the legacy of Trae Young and Blake Griffin, while speaking directly to the heart of the next wave of athletes.
Forge a New Identity Without Borrowing from the Past
Establish a team identity that doesn’t lean on nostalgia or mimic existing sports brands, but instead carves out a unique voice for a new generation—one that celebrates duality, embraces audacity, and rejects conformity.
A Movement, Not Just a Team
A bold, high-impact brand narrative and visual identity rooted in the ethos: Legynds aren’t made—they’re forged. The identity resonates with youth who grind in silence, lead with individuality, and crave more than just a jersey—they want a name remembered.
LEGYNDS isn’t a typo—it’s a tribute.
Old World Symbols. New School Swagger.
From Bizzell to the Blacktop
Blackletter-inspired typography adds weight and reverence, while the shield shape—lifted directly from the architecture of the Bizzell Memorial Library—grounds the brand in its Oklahoma roots.
From Olympus to Oklahoma
At its core sits a winged “L”—a symbol of ambition, flight, and forward motion. Subtly framed by a “B” and “C” for Basketball Club, the mark balances classical structure with bold, modern energy. It’s not just a logo. It’s a declaration: this team was built to rise.
