SNOW®, a rapidly growing at-home teeth whitening brand, faced the challenge of transitioning from being an online sensation to establishing a significant presence in retail stores nationwide. As they sought to expand beyond their digital roots, they encountered the need to redefine their brand strategy, messaging, and packaging to resonate effectively with consumers in physical retail environments.

SNOW's objective was clear: evolve from an e-commerce darling to a household name in retail. With a focus on global identity and innovation within the oral care market, SNOW® aimed to solidify its reputation as a trusted brand while redefining consumer expectations in teeth whitening. The goal was to seamlessly integrate online and offline channels, establishing SNOW® as a leader in both realms.

Through strategic redesigns of product packaging and the creation of retail-focused marketing materials, Snow successfully transitioned into brick-and-mortar retail environments. The redesigned packaging for their whitening kit, toothpaste, lip exfoliator, mouthwash, and whitening wands, along with eye-catching POP displays and end-cap designs, positioned Snow as a standout brand on store shelves.