Old Hillside Bourbon Company faced the challenge of needing a modernized online presence to support its growth trajectory. The existing website failed to convey the brand's story effectively, hindering its ability to attract new customers and distributors.

The goal was to revamp the website to make it more modern while still reflecting the rich heritage of Old Hillside Bourbon. The founders aimed to create a platform that not only showcased their product but also incorporated compelling narratives about the brand's origins and its ties to Hillside High School.

By incorporating stories of the founders' connection to Hillside High School and their passion for bourbon, the website became more than just an online storefront—it became a platform for sharing the brand's history and values, attracting both new customers and distributors.