NBMBAA Conference

The National Black MBA Association serves Black professionals through assisting with educational opportunities, wealth building, and growth opportunities. The NBMBAA annual conference brings people together from across the nation to support diversity in the American workplace.

Client

NBMBAA

Location

Atlanta, GA

Date

2022

Website

Services

Industries

Professional Services

Challenge

Provide meaning and creative direction.

The NBMAA already had a title in place for the conference, but they needed a meaning to support it and associated branding to represent it. The title was “A Promise Kept.” Tantrum was to come up with the rest.

Goal

Honor a 50-year legacy and

We established the theme was an outward commitment from the NBMBAA to continue to celebrate the potential and empower those young Black entrepreneurs and professionals. Last, “A Promise Kept” acknowledged the legacy begun over 50 years ago at the University of Chicago when this organization was created.

Result

Inspired by the quilts of Gee's Bend and Adinkra symbols.

The creative team looked back into African-American history, pulling inspiration from the quilts of Gee’s Bend. The women who lived in this isolated region in Alabama created some of the most iconic and important visual and cultural contributions to the history of art.

Symbols & Legacy

The Adinkra symbols included in these quilts became the inspiration for icons and patterns of the “A Promise Kept” conference. Tantrum then expounded upon these designs so that they would work on a variety of applications, including large-scale signage, printed collateral, and digital media.

NBMBAA Conference

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A promise is an agreement to do or not do something. When you have potential, you show promise.

NBMBAA Conference

A Call For Accountability

“A Promise Kept,” is a call for accountability. Supporting NBMBAA is a way for those same companies to make good on their promise in developing the next generation of young Black entrepreneurs and professionals.

Celebrating Potential

“A Promise Kept,” is about celebrating potential in those young black entrepreneurs and professionals who continue to defy the odds. NBMBAA is committed to empowering them to reach new heights.