Tantrum Take: Are Mascots Making a Comeback? (David Tann Says They Never Left)

From familiar faces like Tony the Tiger and Mr. Clean to new characters like Domino’s Mac Scott and Cava’s Peter Chip, brand mascots are clearly having a moment. Digiday reporter Kimeko McCoy tapped David Tann to explore why.

In her recent feature, David gives his take on the resurgence and explains how nostalgia, cultural memory, and well-timed humor are helping mascots connect with modern audiences in fresh, meaningful ways. Read the Full Feature‍

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Brand mascots aren’t a new phenomenon, but a cyclical one.”
- David Tann

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