The Amp

The challenge: Developing a nationally known venue in a small market.
St. Augustine Amphitheatre
St. Augustine, FL
New Look

New Identity

The St. Augustine Amphitheatre unveiled its new brand identity in advance of the 2019 concert season kickoff.

New Moniker

The Amp

The award-winning, outdoor music venue proudly adopted “The Amp” as its formal moniker, with its new logo reflecting the venue’s iconic tent tops, paired with colors that represent the beachside pallet of St. Augustine.

New Tagline

Big acts, small venue.

Aside from the shortened moniker, The Amp has adopted the tagline, “Big Acts, Small Venue” to drive home the distinctive, intimate experience the venue offers concert goers.

The Amp
“They did a great job of taking all of that information and turning it into something that was phenomenally, purely, and genuinely us.”

Ryan Murphy
Former Director

The Amp

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The Amp