Museum of Food & Drink
Overcoming Hurdles with MoFAD.
MoFAD faced the daunting task of adapting to the shifting landscape of museum engagement amidst the COVID-19 pandemic, necessitating innovative approaches to exhibit launches and audience outreach to maintain relevance and sustainability.
Crafting a Resilient Brand Narrative.
Our goal was to devise a multifaceted marketing campaign that not only bolstered MoFAD's donor base but also heightened public engagement and awareness surrounding the museum's impactful initiatives in food and drink education and advocacy.
Bridging the gap between past and present.
Through our collaboration, MoFAD saw a revitalization of its brand presence, highlighted by the successful launch of the "Mapping the Nation’s Table: The African American Legacy Foodways Project." This digital experience, complemented by an interactive map, effectively bridged the gap between past and present, connecting legacy restaurateurs with contemporary counterparts.
Food is culture.
MOFAD brings the world of food and drink to life with exhibits you can taste, touch, and smell.
Food and drink, as the most universal aspect of human existence, it is a powerful lens for understanding ourselves, each other, and the world around us.
MOFAD is a new kind of museum that uses this power to create cultural change towards a more thoughtful, caring, and delicious future.
The history of food & drink.
