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Blesswell

Live well. Love well. Blesswell.

2021

Live well. Love well. Blesswell.

Miami-based  agency IMPACT Brokers brought us in to the project to help create the full brand identity and packaging for BLESSWELL. Tantrum was able to draw upon our deep experience working with some of the world's most prominent retail brands to create a packaging system that would be reflective of the BLESSWELL brand, DJ Khaled, and stand out amongst others in the health and beauty space.

The new CBD-infused men’s grooming line was created to introduce men to a realistic, holistic form of self-care, inspired by DJ Khaled’s pursuit for wellness and his time spent in the Honeywell of the Jamaican Irie. The sustainably sourced collection features 100% U.S. grown and processed hemp products that focus on a natural approach to achieving healthy hair and skin.

"Self-care is something that I preach to myself. I try to bless myself, in many ways. And BLESSWELL, was just perfect for everything that I represent."

DJ Khaled
Producer & Artist