Phillip Sidberry is a PhD student and creative with over 15 years of experience in product development. He’s worked across both corporate teams and startup environments, building and shaping ideas from concept to execution.

Along the way, he’s also launched his own brands, including GRAIL-ATLand Things Fall Apart, where he developed a deep appreciation for design as storytelling. For Phillip, the details matter, because they’re what people connect with.

Now, as a PhD student at Auburn University and Creative in Residence at Tantrum Agency, he focuses on how people experience design and what drives their response, while helping bring client stories to life through creative work.