Tantrum Agency is proud to announce its membership into the MAGNET Global Network, the 75-year-old marketing and advertising global network of leading independent advertising agencies.
Under the new partnership, Tantrum joins more than 40 agencies with offices and resources in 100 key cities around the world, including markets such as Hong Kong, London, Melbourne, Moscow, Copenhagen, Buenos Aires, Seoul and Tokyo.
As a MAGNET member, Tantrum gains a global network of CEOs and principals; resources; and the opportunity to work with various clients across markets, languages, and cultures. Tantrum will also collaborate with MAGNET by sharing trends as well as insight on what’s driving its company success.
Tantrum's founder and CEO, David Tann, and its creative director, Stacey Smith, have already experienced the network and benefits of membership first hand as they both attended MAGNET's 2022 Global Summit in Boston earlier this month.
“Our membership into the MAGNET Global network has felt like a turning point moment for our company,” said David following the Summit experience. “The MAGNET Global family has welcomed us with open arms. Every individual we’ve encountered has not only seemed genuinely interested in our success, but learning from us as well. We’ve already built incredible relationships and received invaluable information that have the potential to accelerate our company into its next phase of growth and maturity.
David continued: “As a minority-run firm especially, access to this network of powerhouse individuals and companies has been illuminating. Two of the three biggest barriers to success minority entrepreneurs face, particularly Black entrepreneurs, are a lack of access to information and relationships and MAGNET Global knocks those out of the park. We are truly grateful for all this opportunity has provided and will continue to provide.”
Since its founding in 2018, Tantrum has become known for its non-traditional approach to brand development and design reflected in the diverse collection of campaigns and brand development projects for clients such as The Athlete’s Foot, Abercrombie & Fitch, Share Our Strength, DJ Khaled’s BLESSWELL, Microsoft and the WNBA’s Atlanta Dream.
"We are beyond delighted to welcome David and Tantrum Agency into our MAGNET family of innovators, business owners, and creative thought partners," said Melissa Lentz, MAGNET GLOBAL's CEO. "The collective instincts, generosity, and smarts of our agency principals is the lifeblood of the network. David and Tantrum Agency possess that wonderful combination of traits in abundance."
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About MAGNET Global Network
Providing global experts and local expertise, MAGNET's independent marketing and communications agencies work with more than 800 consumers, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge, and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients, grow their businesses, and raise the standard of work in the advertising agency industry. Members must maintain a level of commitment to the Network, and new independent agencies are carefully screened before membership is granted. MAGNET is always seeking to add leading independent agencies throughout the world. For more information, visit www.MAGNETGlobal.org or contact Melissa Lentz, CEO, at melissa@magnetglobal.org.
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