& Identity System
The St. Augustine Amphitheatre unveiled its new brand identity in advance of the 2019 concert season kickoff. The award-winning, outdoor music venue proudly adopted “The Amp” as its formal moniker, with its new logo reflecting the venue’s iconic tent tops, paired with colors that represent the beachside pallet of St. Augustine. Aside from the shortened moniker, The Amp has adopted the tagline, “Big Acts, Small Venue” to drive home the distinctive, intimate experience the venue offers concert goers.
The rebranding efforts are among a continuing effort to create a nationally known venue in a small market. Ryan Murphy, General Manager of The Amp and the Ponte Vedra Concert Hall, explains, “The more I consult with people that are municipalities and people that are developing amphitheaters across the country, they turn to us and say, ‘You know, we keep on hearing you guys are the gold standard when it comes to the treatment of artists and customers.’ And, that’s an amazing thing to hear that that’s our reputation, and so while we have that time and place to claim that we’re The Amp is kind of where we are going.”
Photography by Andramada Brittian