Brand Identity

Brand Identity &
Logo Development

We’ll Help You Build a Better Brand Identity

As a business owner, you want to connect with customers through your messaging. The best way to do this is to utilize cohesive branding that speaks to consumers and keeps them returning. It's important to understand that you're selling much more than a product or service; you're also selling your entire brand. People want to feel a connection to the company they are supporting, which is why proper branding from the outset can make or break your business. Tantrum Agency is here to help businesses in Atlanta, GA and Washington D.C. with logo and branding development. Whether your company is just getting off the ground or you’re an established brand looking to build a better connection with consumers, we can provide the guidance and support you need. Please reach out to us to get started!
Our Approach

How We Can Help Develop Your Brand Identity

At Tantrum Agency, we take a holistic approach to helping your business, focusing on both the small details of your brand and strategy as well as how they work together as a whole. Our goal is to help your business build a brand that stirs emotion and moves people to take action. We're run by a marketing professional with 15 years of experience in the corporate world and has completed extensive studies on consumer behavior. We can help you identify what your customers want and develop a plan to connect with them.
Branding

What Is Branding?

A brand is much more than just a logo and a tagline. Branding is the story behind your business and is an ongoing saga that consumers want to continue hearing more about. Your branding essentially creates a community, which can include your employees, customers, online communities, supporters, and more. People don't want to simply buy a product or service anymore but rather want to "buy in" to your brand and feel like a part of the group. Everything from your company's logo and website to its social media and emails is a part of its branding. All of these elements must work together to tell your company’s story and create a cohesive brand that consumers respond to.
Consumers First

Why Branding Is Important?

Over the years, consumers have become more interested in who they’re buying from and have made it clear they want brands they can connect and interact with. This has made branding all the more critical for businesses. If consumers don't feel connected to your brand, they'll likely move on to a company they feel more passionate about. This means you could miss out on potential customers and revenue, all because you didn't invest the time and money into building a solid brand. Even if you’re an established business, it’s never too late to invest money into branding. Our team can help you develop a brand that speaks to your audience.
Our Capabilities

Our brand identity services include:

Facilitated Corporate Strategy
We’ll partner directly with your team to facilitate a complete marketing strategy for your business. Our team has worked with many large corporations to build effective strategies and campaigns.
Discovery & Research
We dive deep into research to find out more about your customers and the products you sell. Using data from your company and our own research, we’ll draw intelligent conclusions that can be used to develop better branding strategies.
User Experience
The user experience is part of your brand and directly affects how customers feel about your business. We'll evaluate your current user experience and determine how we can improve it.
Brand Strategy & Architecture
If your branding could use some work, we'll work with you to develop a strategy to improve it. We’ll evaluate all aspects of your branding and work to create a cohesive brand voice, logo, online presence, etc.
Positioning
Positioning is all about how you want your company and brand to be perceived by others. Deciding whether you want to be seen as a high-end luxury brand or as a more affordable alternative will help you figure out the messaging you need to use to connect with your customers.
Content Strategy
Online content is an important aspect of any business, but it should have some underlying strategy instead of being random or haphazard. We'll help you build an effective content strategy, brainstorm topics, and make a schedule for posts.
Marketing Campaign Development
Once you’ve developed your brand, it’s time to put your marketing dollars to use on a campaign that will get you noticed. We can help you develop creative and effective campaigns to connect with your core audience.
Content Strategy

Trust Our Expertise

Though our agency is young, we’re built on 15 years of working experience in corporate marketing. Our founder has worked with numerous large brands on countless campaigns and brings a wealth of experience and knowledge to the table. Together with a team of other creatives and marketing professionals, we can help take your business to the next level, defining clear goals and helping you reach them. If you are interested in partnering with us, please contact us by filling out the form. We can’t wait to help your business grow!