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CASE STUDY

Atlanta Hawks
50th Anniversary
Court Design

The Atlanta Hawks celebrated their 50th anniversary season with a renovated State Farm Arena, new Hardwood Classics jersey, and special court design. The Hawks also announced they would play nine games on a specially designed court during the 2018–2019 season.

“This upcoming season, our 50th year in Atlanta, is a unique opportunity to honor our history while continuing to reimagine how we engage and entertain our fans not only at our transformed Arena but virtually through media and gaming,” said Atlanta Hawks CEO, Steve Koonin. “Our fans, their interests and consumption continue to evolve, and we are committed to engaging them in innovative ways.” 

hawks.com ➝ sportslogos.net➝

 
 
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Photography by Scott Cunningham

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